Pixel Farm Tycoon 2D — BATCH
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CASE_003 / OWN GAME2D

Pixel Farm Tycoon 2D

CLIENT
BATCH's own project
FORMAT
Commercial 2D game
ROLE
Concept, engine, development
PROMO
No promo, organic
50K+
VISITS
1 800+
FAVORITES
Organic
NO PROMO
TASK

Test a genre that's almost absent on Roblox

Roblox is a 3D platform, but 2D-style farming tycoons remain a niche. We wanted to build a full game in this genre and see whether it would find an audience with zero promo budget.

SOLUTION

A custom 2D engine on a 3D platform

We wrote our own engine for 2D gameplay inside Roblox, added multiplayer, and a long-term progression system — from the first harvest to a full-fledged farm.

What's inside

01

Our own 2D engine

Full 2D physics and rendering inside the 3D Roblox platform — with no ready-made genre templates.

02

Multiplayer

Players can see and visit each other's farms — adding a social layer with zero ad spend.

03

Long-term progression

From the first harvest to a full-fledged farm — progress is paced so players keep coming back for weeks.

04

Production chains

Crops and resources from cows, pigs, and chickens can be processed, sold, and reinvested into growing the farm.

Frames from the game

RESULT

The game grew its audience without a single ruble of promo budget

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