MTS JUN-PARK
Update the park and teach digital literacy
As part of promoting the MTS Junior plan, we needed to refresh the existing JUN-PARK space, build plan awareness through a native game experience, and teach kids digital literacy in a game format — recognizing scammers, filtering content, staying safe online.
A four-zone quest and a new visual language
We kept the park's layout but fully reworked it visually: from the first version's dark cyberpunk aesthetic to a bright, vivid, friendly world with new robot characters. In the story, JUN-PARK suffered a digital short-circuit, and the player helps the digital heroes restore the park by completing a four-zone quest and earning skins, badges, and core fragments along the way.
What's inside
Agent “Block”
The player accepts or rejects incoming calls, learning to tell familiar numbers from scammers — three difficulty levels, rising pace.
Cyber Filter
A Tower Defence-style mechanic: the player places defense towers to let useful content through and block harmful content.
Junio-Bot
Assemble a plan preset to the given parameters against the clock — each level raises the volume and cuts the time.
Secret Room
The quest's climax: the player defends MTS's connection core from scammers in a laser-tag format and unlocks a unique UGC item.
Frames from the game
The world outgrew the campaign and keeps growing after launch
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