MTS RIIL TOWN 2.0
Communicate the plan update to a youth audience
As part of the campaign to promote the updated MTS RIIL 2.0 plan, we needed to build awareness of AI integration, unlimited data, and rollover GB, attract new players, and completely rethink the first iteration's RIIL TOWN location — architecture, gameplay, and visual language.
Clans 2.0, AI assistants, and three new locations
The city became brighter and denser — light panels, billboards, flying drones, and seasonality. Picking a clan became a mandatory first step that directly affects gameplay — we added a fifth clan, the SNOW-CODERS. NPC assistants powered by a real language model were added to the city, answering players' questions in real time.
What's inside
GIGATOWER
A tower with 50 GB to collect on the way to the top — moving platforms and bots make it harder to climb.
FLEXOVAYA
An updated dance mode with AI DJ zones that generate music on the player's request — an MTS Music integration.
RIIL RACE
The final location — a hoverboard track with obstacles, a solo mode against AI bots, and multiplayer against other players.
Clan system 2.0
Choosing a clan affects customization, bonuses, and tasks — a “Graffiti Battle” runs between clans with RIIL-coin prizes.
Frames from the game
The updated world increased average session length and brought back part of the first version's audience
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